Friday, October 06, 2006

MYE Press Conference

MYE Entertainment held a press conference on the show floor this morning to talk about their partnership with Netpulse and to talk about the new options available with MYE's FitP3 player.

Brian Arp, Netpulse president, showed the members of the press the MYE Netpulse N4i Broadband Entertainment System, which provides personalized entertainment to exercisers. Using the LCD touch screen (or a keyboard), which looks as if it’s integrated with the equipment, the user can access the Internet, check e-mail (50 percent of users use the system to read their e-mails, said Arp), watch TV, play games and listen to music.

Users log into the system with a user name and password that allows the system to track the member, his or her preferences and his or her workouts anywhere the system is available. The workout data is even available from a user’s home computer, allowing them to enter exercise they’ve done outside a club. Users can establish personal preferences on the system and those preferences are automatically configured every time the user logs on.

Streaming video is also available and users can watch shows on any of the four major networks using the Internet. Clubs can add a channel of their own to list their programs and other special events at their facilities.

The Club Net option of the system enables clubs to get usage data on each piece of equipment. The system monitors each product at all times and can remotely control the equipment if necessary. The system can also notify clubs when maintenance is needed.

Tony Garcia, president of MYE Entertainment, then showed the press the new options related to MYE's FitP3 player, which is a less expensive version of a MP3 player available for clubs to sell to members or offer as part of a membership package. Members can download motivational music or six genres of music using a docking station at a club. They can then take that music home and download it to their computer and build their own music library.

Users of iPods aren’t left out, Garcia said. The docking system doesn’t work with an iPod and restrictions don’t allow music to be downloaded in public onto an iPod, but the MYE system allows users to send the music they want to their home e-mail where they can then download it to their iPod.

MYE pays the fee per download. Clubs pay a flat fee to MYE based on their membership.


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